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KEEN

Sponsored · Exhibit 01 · Jobsite Mud Boot

The trail boot you trust, built for the jobsite.

Our #1 hiking boot, made jobsite ready. Long-lasting cushioning for all-day comfort, glue-free fused construction for durability, 600g insulation, and a lightweight carbon toe.

Meet the Targhee IV work boot.

Men's Targhee IV 8" Insulated Waterproof Work Boot (Carbon Toe) | Bison/Black

Your trail boot, now clocked in

Our hiking boot, made jobsite ready

KEENFOOTWEAR.COM

Targhee IV, jobsite ready

Shop Work Boots

Format: Product hero
Persona: Tradespeople who already hike in Targhee and want it at work
Reason to buy: Jobsite-ready boots
Funnel stage: Top of funnel
Product: Men's Targhee IV 8" Insulated Waterproof Work Boot (Carbon Toe) | Bison/Black
Lands on: Landing page

Why it should work. Mud on the boot shows the use case at a glance, and trail credibility carries over to work.

Tests. Whether the hiking-boot-for-work angle beats a plain safety-feature pitch.

KEEN

Sponsored · Exhibit 02 · Suede Jasper Offer

Brushed suede, hiker performance, now $90.00.

The performance of a fast & light hiker with the clean, tailored look of brushed suede. Crag heritage reborn for the agile agendas of the day. The Men's Jasper Zionic in Oak Buff/Black is $90.00, down from $150.00.

Free standard shipping on every $125+ order.

Men's Jasper Zionic Sneaker | Oak Buff/Black

Marked down

Suede that moves like a hiker

$90.00, was $150.00

KEENFOOTWEAR.COM

Jasper Zionic, $90.00

Shop Jasper Zionic

Format: Offer on product photo
Persona: Commuters and weekend hikers who want one pair for both
Reason to buy: Hiker performance, suede look
Funnel stage: Middle of funnel
Product: Men's Jasper Zionic Sneaker | Oak Buff/Black
Lands on: Landing page

Why it should work. The price drop sits right on a rocky-trail photo, so value and performance read together.

Tests. Whether a visible markdown lifts clicks over the same photo without a price.

KEEN

Sponsored · Exhibit 03 · Doorway to Pond

Newport Sandal: "10 Years Strong!"

A doorway, a van roof, a pond bank. Summer has a lot of places to be, and the Newport has been showing up for 10 years. Meet the Men's Newport H2 Sandal in Gradient Vapor.

Pack the Newport next.

Doorway

Van roof

Pond bank

Where does your summer go?

Newport Sandal: "10 Years Strong!"

KEENFOOTWEAR.COM

Newport Sandal, 10 Years Strong

Shop Newport Sandals

Format: Three-photo collage
Persona: Families and van-life regulars packing sandals for warm days
Reason to buy: Newport Sandal, 10 years
Funnel stage: Top of funnel
Product: Men's Newport H2 Sandal | Gradient Vapor
Lands on: Landing page

Why it should work. Three summer scenes in one frame make the sandal feel like part of the whole season.

Tests. Whether a longevity line works as a top-of-funnel hook for sandals.

KEEN

Sponsored · Exhibit 04 · Kids Climb Chips

Park to peak, and everything between.

Sporty performance meets crag heritage for park-to-peak play. Adventure-ready with all-terrain traction and a protective leather upper. Lace closure with easy-cinch toggle keeps things snug.

Meet the Big Kids' Jasper Zionic.

Big Kids' Jasper Zionic Sneaker | Thistle/Ballad Blue

Park-to-peak play starts here

1All-terrain traction
2Protective leather upper
3Easy-cinch toggle closure

KEENFOOTWEAR.COM

Big Kids' Jasper Zionic

Shop Kids' Shoes

Format: Product photo, ingredient chips
Persona: Parents of playground climbers who want one sturdy pair
Reason to buy: Hiker performance, suede look
Funnel stage: Middle of funnel
Product: Big Kids' Jasper Zionic Sneaker | Thistle/Ballad Blue
Lands on: Landing page

Why it should work. Numbered features answer a parent's what-is-it-built-for question in one glance.

Tests. Whether feature chips beat a plain lifestyle shot for kids' shoes.

KEEN

Sponsored · Exhibit 05 · DOE Collab Card

Jasper Zionic meets DOE in shiny black leather.

KEEN comfort, fit, and Consciously Created innovation. Every KEEN shoe is made without PFAS for the health of people and the planet. The Men's Jasper Zionic DOE Sneaker in Doe Black/Star White.

See the collab.

Jasper meets DOE

Men's Jasper Zionic DOE Sneaker | Doe Black/Star White

Jasper Zionic DOE
Doe Black/Star White
KEEN comfort, fit, and Consciously Created innovation
PFAS Free Since 2018

KEENFOOTWEAR.COM

Jasper Zionic DOE

See the DOE Jasper

Format: Menu-card split, product photo
Persona: Sneaker people who follow collabs and want a clean pair
Reason to buy: PFAS Free since 2018
Funnel stage: Middle of funnel
Product: Men's Jasper Zionic DOE Sneaker | Doe Black/Star White
Lands on: Landing page

Why it should work. A collab photo gets the click; the PFAS line gives the buyer a reason beyond looks.

Tests. Whether pairing a collab with a values proof lifts middle-funnel clicks.

KEEN

Sponsored · Exhibit 06 · Huckleberry Trail Day

Steep path, purple flowers, no second thoughts.

Free 30-day trial. Find your perfect fit. The Women's Targhee EXP Waterproof Hiking Shoe in Huckleberry is ready when you are, and so is free standard shipping on every $125+ order.

Start your free 30-day trial.

Women's Targhee EXP Waterproof Hiking Shoe | Huckleberry

Free 30-day trial

Find your perfect fit.

KEENFOOTWEAR.COM

Targhee EXP in Huckleberry

Find Your Fit

Format: Full-bleed photo
Persona: Women who hike steep dirt trails and want fit sorted first
Reason to buy: Free 30-day trial
Funnel stage: Bottom of funnel
Product: Women's Targhee EXP Waterproof Hiking Shoe | Huckleberry
Lands on: Landing page

Why it should work. A full-bleed trail photo plus the trial seal removes the fit risk at the moment of decision.

Tests. Whether the trial seal converts better than a product-first bottom-funnel ad.

KEEN

Sponsored · Native 01 · Saturday Trail Notes

My Saturday packing list, in order.

Notes from a hiker's phone: trail loop, snacks, map, and the Men's Targhee III Waterproof in Black Olive/Golden Brown. Free 30-day trial. Find your perfect fit. Free standard shipping on every $125+ order.

Add yours to the list.

Men's Targhee III Waterproof | Black Olive/Golden Brown

Notes

Packing list for Saturday

Trail loop, early start
Snacks, map, water
Targhee III Waterproof, Black Olive
Free 30-day trial. Find your perfect fit.

KEENFOOTWEAR.COM

Targhee III Waterproof

Pack the Targhee III

Format: Notes app over product photo
Persona: Weekend hikers who plan the route and the gear the night before
Reason to buy: Free 30-day trial
Funnel stage: Middle of funnel
Product: Men's Targhee III Waterproof | Black Olive/Golden Brown
Lands on: Landing page

Why it should work. A phone note reads like a friend's list, not an ad, and slips the trial into the routine.

Tests. Whether the native notes format beats the exhibit format on the same offer.

KEEN

Sponsored · Native 02 · Loafer Shipping Chat

Quick question before checkout: is shipping free?

A quick chat about the Women's UNEEK Loafer in Nocturnal Black. Free standard shipping on every $125+ order, plus 30-day returns. We love easy. That's the whole conversation.

Easy is the whole point of UNEEK.

Sam

Wait, does the loafer ship free?

Free standard shipping on every $125+ order, plus 30-day returns.

Ordering the loafers now.

KEENFOOTWEAR.COM

Free Shipping & Returns

Shop UNEEK Loafer

Format: Message thread with photo
Persona: Shoppers hovering at checkout wondering about shipping
Reason to buy: Free shipping on $125+
Funnel stage: Bottom of funnel
Product: Women's UNEEK Loafer | Nocturnal Black
Lands on: Landing page

Why it should work. A chat answers the shipping objection in the voice of a friend, right where doubt shows up.

Tests. Whether a conversation format closes better than a banner for the shipping threshold.

KEEN

Sponsored · Meme 01 · Fit Guess Drake

Ordering blind versus a free 30-day trial.

Guessing your size and hoping is one way to buy. The other: Free 30-day trial. Find your perfect fit. Pick up the Men's Newport H2 Sandal in Gradient Dark Olive and let the fit make the call.

Start with the Newport H2.

Hoping is not a fit strategy

Ordering blind and hoping it fits

Free 30-day trial. Find your perfect fit.

KEENFOOTWEAR.COM

Free 30-day trial

Start the Trial

Format: Meme template, product swapped in
Persona: First-time buyers nervous about ordering footwear online
Reason to buy: Free 30-day trial
Funnel stage: Middle of funnel
Product: Men's Newport H2 Sandal | Gradient Dark Olive
Lands on: Landing page

Why it should work. The online-sizing fear is familiar, and the meme format makes the trial feel light.

Tests. Whether humor on the trial beats a straight statement of it.

KEEN

Sponsored · Meme 02 · Shipping Distraction

Cart abandoned. Then free shipping walked by.

Free shipping on $125+ orders. The Men's UNEEK 360 N. HOOLYWOOD Sneaker in N Hoolywood Steel Grey is a collab pair, and shipping does not have to be the reason you wait.

Skip the wait, shop the collab.

One click from checkout

Free shipping on $125+ orders

Me, one click from checkout

The cart I keep abandoning

KEENFOOTWEAR.COM

Free shipping on $125+ orders

Shop the Collab

Format: Meme template, product swapped in
Persona: Collab collectors holding a pair in the cart
Reason to buy: Free shipping on $125+
Funnel stage: Top of funnel
Product: Men's UNEEK 360 N. HOOLYWOOD Sneaker | N Hoolywood Steel Grey
Lands on: Landing page

Why it should work. Everyone knows the abandoned cart, and the threshold gives it a reason to come back.

Tests. Whether the free shipping line moves collab browsers toward the cart.

KEEN

Sponsored · Meme 03 · Trail or Sneaker

Two buttons, one weekend, free 30-day trial.

Targhee for the waterproof hike, or Jasper Zionic for the clean, tailored look of brushed suede? With a free 30-day trial, you find your perfect fit first. Start with the Women's Targhee EXP Waterproof Hiking Shoe in Huckleberry.

Pick a button. Targhee fit comes first.

Hike hard or look sharp?

Targhee EXP: the waterproof hiker

Jasper Zionic: brushed suede

Me, packing for the weekend

KEENFOOTWEAR.COM

Targhee EXP or Jasper?

Shop Targhee EXP

Format: Meme template, product swapped in
Persona: Women packing for a weekend that starts on a trail
Reason to buy: Free 30-day trial
Funnel stage: Middle of funnel
Product: Women's Targhee EXP Waterproof Hiking Shoe | Huckleberry
Lands on: Landing page

Why it should work. The two-product choice mirrors how people really pick between hiker and sneaker.

Tests. Whether a choice meme sends clicks to Targhee or to Jasper.

KEEN

Sponsored · Meme 04 · Boot Brain Levels

Boot evolution, jobsite edition: heavy to carbon toe.

Level one: a boot that feels heavy by noon. Level four: our #1 hiking boot, made jobsite ready, with glue-free fused construction for durability and a lightweight carbon toe. Meet the Men's Targhee IV Waterproof Work Boot.

Reach level four in Targhee IV.

Boot enlightenment, level four

Boots that feel heavy by noon

Long-lasting cushioning for all-day comfort

Glue-free fused construction for durability

A lightweight carbon toe

KEENFOOTWEAR.COM

Targhee IV Work Boot

Shop Targhee IV Work

Format: Meme template, product swapped in
Persona: Warehouse and site crews tired of heavy boots by noon
Reason to buy: Jobsite-ready boots
Funnel stage: Middle of funnel
Product: Men's Targhee IV 8" Waterproof Work Boot (Carbon Toe) | Magnet/Black
Lands on: Landing page

Why it should work. The levels walk through the real build features in a format workers already share.

Tests. Whether feature-by-feature humor works for work boots.

KEEN

Sponsored · Meme 05 · Family-Owned Sign

Hot take: a shoemaker can have a purpose.

We started in 2003 and said we'd do things differently: bring people together, look out for each other, take care of our planet. We just happen to make really good shoes.

Meet the Men's Jasper Zionic HW.

Our shoes have a purpose

Family-Owned & Values-Led Since 2003

KEENFOOTWEAR.COM

Family-Owned Since 2003

Our Story

Format: Meme template, product swapped in
Persona: Shoppers who care who makes their shoes
Reason to buy: Family-owned, values-led
Funnel stage: Top of funnel
Product: Men's Jasper Zionic HW Sneaker | Flux Black
Lands on: Landing page

Why it should work. A bold statement on a sign invites a reply and delivers the origin story in one line.

Tests. Whether the origin story earns clicks at the top of the funnel.

KEEN

Sponsored · Meme 06 · Second Pair Plan

The plan: order one pair. The twist: free shipping.

Free standard shipping on every $125+ order, plus 30-day returns. We love easy. So the plan holds: add the Men's Newport H2 Sandal in Gradient Vapor, hit $125+, and let the shipping part take care of itself.

Plan complete: free shipping on $125+.

The plan has a twist

Order one pair

Add a second pair

Free standard shipping on every $125+ order

KEENFOOTWEAR.COM

Free standard shipping, $125+

Build Your Cart

Format: Meme template, product swapped in
Persona: Deal-minded shoppers building a cart toward free shipping
Reason to buy: Free shipping on $125+
Funnel stage: Bottom of funnel
Product: Men's Newport H2 Sandal | Gradient Vapor
Lands on: Landing page

Why it should work. The repeated twist makes the shipping threshold the punchline.

Tests. Whether the threshold message lifts basket size for sandal buyers.

KEEN

Sponsored · Meme 07 · Forever Chemicals Doge

Forever shoes, not forever chemicals.

Every KEEN shoe is made without PFAS for the health of people and the planet. No forever chemicals here. Pull on the Men's Targhee III Waterproof in Black Olive/Golden Brown and take it to the trail.

PFAS Free Since 2018.

KEEN is PFAS Free Since 2018

KEEN: PFAS Free Since 2018

Shoes with forever chemicals

KEENFOOTWEAR.COM

PFAS Free Since 2018

Shop Waterproof

Format: Meme template, product swapped in
Persona: Label-readers who check what is in their shoes
Reason to buy: PFAS Free since 2018
Funnel stage: Top of funnel
Product: Men's Targhee III Waterproof | Black Olive/Golden Brown
Lands on: Landing page

Why it should work. The contrast is clear without naming any competitor.

Tests. Whether a chemical-free proof stops the scroll better than a product shot.

KEEN

Sponsored · Meme 08 · Refined Suede Pooh

Plain sneaker. Then the Jasper Zionic in brushed suede.

Some sneakers are just sneakers. The Men's Jasper Zionic in Oak Buff/Black comes from crag heritage, with the performance of a fast & light hiker and the clean, tailored look of brushed suede.

Refine the Jasper rotation.

Crag heritage, tailored look

A sneaker with no crag in it

Crag heritage reborn for the agile agendas of the day

KEENFOOTWEAR.COM

Jasper Zionic in Oak Buff

See Oak Buff

Format: Meme template, product swapped in
Persona: Sneaker rotators who want a hiker underneath the style
Reason to buy: Hiker performance, suede look
Funnel stage: Top of funnel
Product: Men's Jasper Zionic Sneaker | Oak Buff/Black
Lands on: Landing page

Why it should work. The upgrade joke carries the crag heritage line in the brand's own words.

Tests. Whether heritage copy works as humor for a sneaker audience.

Photography and product names belong to KEEN. Every ad lands on a page in this package. Memes use real, recognizable templates with KEEN product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.